By creating an account, clicking “I agree,” using any feature of the Service, or paying any fee to Hey Beth LLC (“Company,” “we,” “us,” or “our”), you (“Customer,” “Broker,” “you,” or “your”) agree to be bound by these Terms of Service (“Terms” or “Agreement”). If you do not agree, do not use the Service.
You represent that you have authority to bind your organization to this Agreement, that you are at least 18 years old, and that you are a legally authorized property freight broker holding a valid Motor Carrier (“MC”) authority issued by the Federal Motor Carrier Safety Administration (“FMCSA”).
Before the Customer may connect a dedicated email inbox, authorize Google OAuth access, or activate Beth for live carrier communications, the Customer must affirmatively accept these Terms and the Privacy Policy through an electronic acceptance mechanism, such as a checkbox or clickwrap acceptance. The Company may maintain records of such acceptance, including the accepting user’s name, email address, brokerage name, IP address, timestamp, version of these Terms, version of the Privacy Policy, consent text presented, connected email account, and related activation metadata.
By activating Beth, the Customer specifically acknowledges and agrees that:
Beth uses AI and automation to process carrier emails and generate responses on behalf of the Customer’s brokerage;
Customer remains responsible for all carrier-facing communications, disclosure obligations, final booking decisions, carrier setup, onboarding, compliance review, and written rate confirmations;
Customer authorizes the Company to access and process the connected dedicated email inbox as described in these Terms and the Privacy Policy;
Customer consents to the Company’s use of Customer Data, Carrier Communications, and Service Improvement Data to provide, maintain, secure, debug, evaluate, and improve the Service, including Hey Beth-specific classifiers, routing logic, escalation systems, quality-assurance systems, prompt templates, and safety systems; and
Customer is responsible for determining whether AI, bot, automation, privacy, or similar disclosures are required for communications sent through Customer’s brokerage inbox.
“Service” means the Hey Beth platform, including the AI assistant marketed as “Beth,” the dashboard, APIs, integrations, and any related software, documentation, and support.
“Beth” means the AI-powered email handling agent that processes inbound carrier email communications and generates outbound responses on behalf of the Customer within parameters configured by the Customer.
“Customer Account” means a single brokerage’s instance of the Service, including configured policies, rate guardrails, and connected email infrastructure.
“Customer Data” means all data the Customer provides to the Service, including configuration data, load details, rate parameters, and information received from carriers communicating with the Customer’s dedicated Beth email address.
“Service Improvement Data” means labels, annotations, classifications, routing outcomes, quality-assurance notes, error reports, evaluation records, prompt-test results, safety-system outputs, de-identified excerpts, aggregate metrics, and other data or metadata derived from Customer Data or Carrier Communications and used to provide, maintain, secure, debug, evaluate, test, or improve the Service. Service Improvement Data does not include raw Customer Data or raw Carrier Communications except where such raw data is used for a permitted purpose under this Agreement.
“Carrier” means a third-party motor carrier, owner-operator, or logistics company that communicates with the Customer’s dedicated Beth email address regarding freight loads.
“Carrier Communications” means email and related communications between Beth (acting on behalf of the Customer) and Carriers.
“Customer Parameters” means rate guardrails, load policies, escalation rules, voice/tone settings, and any other configurations the Customer establishes to govern Beth’s behavior.
“Founding 5” means the initial cohort of up to five (5) Customer Accounts that sign up for the Service prior to the close of the Founding 5 cohort, as determined by the Company.
Subject to these Terms and the Customer Parameters, Beth will:
Read inbound email received at the Customer’s dedicated email address;
Classify carrier inquiries by intent (e.g., requesting load details, counter-offering, requesting booking, escalation needed);
Generate and send outbound email responses on the Customer’s behalf;
Negotiate rates with Carriers within the Customer’s configured rate guardrails;
Collect booking information (MC number, driver name, driver phone, ETA) from Carriers and present it to the Customer;
Escalate communications to the Customer when uncertainty thresholds are exceeded; and
Provide a dashboard for the Customer to monitor, override, pause, or end Beth’s activity at any time.
Beth does not perform any of the following:
Make telephone calls or send SMS messages;
Onboard carriers, verify carrier insurance, or perform compliance reviews of carriers;
Send rate confirmations, load confirmations, or other binding contractual documents to carriers;
Dispatch loads, update load status, or manage in-transit communications;
Manage shipper relationships or send any communications to shippers;
Provide legal, financial, regulatory, tax, or compliance advice; or
Make autonomous decisions outside the Customer Parameters.
The Customer retains full operational authority over their brokerage. Beth is a tool operated by and under the supervision of the Customer. The Customer is responsible for:
Setting and updating the Customer Parameters;
Sending rate confirmations and other binding documents to Carriers;
Carrier onboarding, vetting, and verification;
Final booking decisions and operational dispatch; and
All communications and operations outside the scope of Section 3.1.
Beth may communicate that a rate or carrier response appears workable, acceptable, or ready for broker review only within the Customer Parameters. Beth may not, without separate written authorization and supporting product controls, state or imply that a Carrier is finally booked, confirmed, awarded a load, dispatched, approved, onboarded, or entitled to a rate confirmation.
All Beth-generated acceptance-style communications must remain subject to broker approval, carrier setup, and written rate confirmation. The Customer acknowledges that no Carrier is finally booked through the Service unless and until the Customer, through its human personnel or separately authorized systems, completes any required carrier setup and issues a written rate confirmation or other binding confirmation outside the Service.
The Company may implement product-level language restrictions, escalation rules, or response blocks to prevent Beth from using final-booking language, including but not limited to “booked,” “confirmed,” “load is yours,” “you are all set,” “we accept,” “I will send the rate confirmation,” or substantially similar language, unless the context clearly states that final booking remains subject to broker approval, carrier setup, and written rate confirmation.
Customer acknowledges and agrees that:
The Service uses artificial intelligence (“AI”), specifically large language models (“LLMs”) provided by third parties including but not limited to Anthropic and OpenAI, to interpret carrier email and generate outbound responses;
Beth’s outputs are probabilistic in nature and may, despite safety measures, contain errors, misinterpretations, or unexpected language;
Beth makes autonomous decisions within the Customer Parameters without per-message Customer review unless the Customer enables review mode;
The Customer has reviewed examples of Beth’s outputs prior to activation and accepts that those examples are representative of the type of language Beth produces;
The Service is not a replacement for human judgment in any matter requiring legal, regulatory, financial, or relationship-sensitive consideration; and
The Customer maintains a kill switch, override capability, and pause function via the dashboard, and is responsible for monitoring Beth’s activity at a frequency the Customer determines appropriate.
The Company does not use Customer Data or Carrier Communications to train, fine-tune, or improve third-party foundation models, general-purpose LLMs, or public AI models unless the Customer has expressly opted in or the Company updates this Agreement and obtains any consent required by applicable law. The third-party LLM providers used by the Service process Customer Data and Carrier Communications at inference time only and are contractually prohibited (or otherwise restricted by API terms) from using such data to train their general models.
The Customer acknowledges and agrees that the Company may use Customer Data, Carrier Communications, and Service Improvement Data to provide, maintain, secure, debug, evaluate, test, and improve the Service, including Beth-specific intent classifiers, routing logic, escalation systems, quality-assurance systems, response-evaluation systems, prompt templates, safety systems, customer-specific configurations, and other Service-specific machine-learning or rules-based components.
The Company may create, retain, and use Service Improvement Data for internal analytics, quality assurance, product development, benchmarking, testing, and Service improvement, provided that the Company does not disclose Customer-identifiable or Carrier-identifiable information to another Customer except as permitted by this Agreement, the Privacy Policy, or the Customer’s instructions.
Raw Customer Data and raw Carrier Communications may be accessed and used only for permitted business purposes, including providing the Service, support, troubleshooting, quality review, security, abuse prevention, customer-specific tuning, classifier evaluation, error analysis, and legal compliance. The Company will use commercially reasonable access controls and data-minimization practices for such access.
The Company makes no guarantee regarding:
Whether any specific Carrier will respond to or accept communications generated by Beth;
Whether any specific load will be booked as a result of the Service;
The revenue, margin, or operational outcomes the Customer experiences while using the Service;
The conduct of any Carrier who communicates with Beth; or
The behavior of third-party LLM providers, including changes to their models, pricing, or availability.
The Customer represents, warrants, and covenants throughout the term of this Agreement that:
The Customer holds a valid MC authority and is in good standing with the FMCSA;
The information the Customer provides (load details, rate guardrails, business information, payment information) is accurate, complete, and current;
The Customer has the legal right to authorize Beth to send communications on the Customer’s behalf;
The Customer’s use of the Service complies with all applicable federal, state, and local laws and regulations, including but not limited to FMCSA broker conduct rules, federal and state consumer protection laws, and any applicable AI disclosure requirements;
The Customer is solely responsible for the legal and regulatory compliance of all communications Beth sends on the Customer’s behalf;
The Customer will not use the Service to send unlawful, fraudulent, harassing, threatening, defamatory, or deceptive communications; and
The Customer will not use the Service to send unsolicited bulk email or to engage in any activity that violates the CAN-SPAM Act, the Telephone Consumer Protection Act (“TCPA,” to the extent applicable to email), or similar laws.
The Customer shall not:
Reverse engineer, decompile, or attempt to extract the source code, models, or proprietary methods of the Service;
Use the Service to compete with or build a competing product;
Permit any person not authorized by the Customer’s organization to access the Customer Account;
Use the Service in a manner that could damage, disable, overburden, or impair the Service or its underlying providers;
Misrepresent to Carriers or any third party the nature or capabilities of the Service;
Use the Service to communicate with shippers, carriers’ shippers, or any party other than freight Carriers responding to the Customer’s own load postings; or
Attempt to circumvent the rate guardrails, escalation rules, or safety mechanisms of the Service.
The Customer is responsible for maintaining the security of their account credentials, OAuth tokens, and dedicated email address. The Customer shall notify the Company immediately of any suspected unauthorized access.
Carriers who communicate with the Customer’s dedicated Beth email address are not parties to this Agreement, have not consented to these Terms, and have not consented to the Company’s Privacy Policy. The Customer acknowledges that:
Beth sends Carrier Communications on behalf of the Customer, using the Customer’s brokerage identity, voice, and authority;
From the Carrier’s perspective, the communication is from the Customer’s brokerage; and
Any obligations the Customer owes to Carriers under law, contract, or industry practice apply to Beth-generated communications as they would to communications the Customer’s employees sent directly.
The Customer is solely responsible for:
Any commitments, representations, or agreements Beth makes to Carriers within the Customer Parameters;
Any disputes, claims, or complaints raised by Carriers regarding communications Beth sent on the Customer’s behalf;
Honoring any rate or terms Beth agreed to within the Customer Parameters;
Any disclosure obligations under applicable law regarding the use of automated communications, including but not limited to state bot-disclosure laws where they apply to business-to-business communications; and
Maintaining any required records of Carrier Communications for tax, regulatory, or compliance purposes.
Except as expressly described in this Agreement, the Company does not obtain consent from Carriers and does not directly provide individualized privacy or AI-use disclosures to Carriers. Any Carrier-facing obligations remain the responsibility of the Customer.
The Service will use a professional Beth email signature unless otherwise configured by the Customer. The default signature will be substantially similar to:
Beth Load Desk Assistant [Your Brokerage Name] Final booking subject to broker approval, carrier setup, and written rate confirmation.
The Customer may configure approved signature variations, including a stronger automation disclosure such as “Automated Load Desk Assistant,” where required by the Customer’s policies or applicable law. If the Customer disables, removes, or materially modifies the default signature, the Customer assumes responsibility for any resulting disclosure, reliance, or carrier-facing claims and agrees to indemnify the Company for such claims under Section 7.
The Company may maintain a general carrier-facing notice page at heybeth.co/carriers or a successor URL. The notice page may explain that freight brokers may use Hey Beth to assist with email responses, that Hey Beth operates on behalf of broker customers, and that final booking remains subject to broker approval, carrier setup, and written rate confirmation. The existence of this general notice page does not replace any Customer-specific disclosure obligation required by law, contract, policy, or industry practice.
The Customer shall defend, indemnify, and hold harmless the Company, its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:
The Customer’s breach of these Terms;
The Customer’s violation of any applicable law or regulation;
Communications sent by Beth on behalf of the Customer within the Customer Parameters, including any claims by Carriers, regulators, or third parties regarding such communications;
The Customer’s failure to fulfill rate confirmations, bookings, or other commitments memorialized in Beth’s Carrier Communications;
The Customer’s misrepresentations in load postings, rate guardrails, or Customer Parameters;
The Customer’s failure to obtain any required consents, disclosures, or authorizations from Carriers; and
Any third-party claims arising from the Customer’s operations as a freight broker, including but not limited to FMCSA compliance, cargo liability, and contract disputes with Carriers or shippers.
The Customer’s indemnification obligation under Section 7.1(c) does not apply to claims arising from Beth’s “Material Malfunction.” A “Material Malfunction” means Beth’s autonomous action that (i) exceeded the Customer Parameters in a material respect, (ii) was caused by a defect in the Service, and (iii) was not the result of incorrect or incomplete Customer Parameters, Customer Data, or Customer instructions.
For clarity, the following are not Material Malfunctions:
Beth holding a rate within the Customer’s configured guardrails, even if that rate caused the Customer to lose a load;
Beth’s tone, voice, or word choice within the configured persona, even if a Carrier found it objectionable;
Beth’s escalation decisions, even if the Customer believes the matter should have been handled differently;
Beth’s failure to respond to a Carrier when the Service was paused, the Customer Account was disabled, or the underlying infrastructure was unavailable;
Beth’s reliance on Customer-provided information that was inaccurate;
Beth’s communications based on the Customer’s voice/tone configuration; or
Any outcome attributable to the Customer’s choice of rate guardrails or operational policies.
The Company provides no indemnification to the Customer. Without limiting the generality of the foregoing, the Company has no obligation to defend, indemnify, or hold the Customer harmless against any claim, demand, suit, or proceeding, including any claim alleging that the Service infringes, misappropriates, or otherwise violates the intellectual property rights of any third party. The Service is provided on an “as is” and “as available” basis, and the Customer assumes all risk arising from any such claim. Nothing in this Section 7.3 limits the Customer’s indemnification obligations under Section 7.1.
The party seeking indemnification (“Indemnified Party”) shall (i) promptly notify the other party (“Indemnifying Party”) of any claim, (ii) provide the Indemnifying Party with sole control over the defense and settlement of the claim, and (iii) provide reasonable cooperation. The Indemnifying Party shall not settle any claim that imposes any obligation on the Indemnified Party without the Indemnified Party’s prior written consent.
EXCEPT FOR (i) THE CUSTOMER’S OBLIGATIONS TO PAY FEES, (ii) THE CUSTOMER’S INDEMNIFICATION OBLIGATIONS UNDER SECTION 7, OR (iii) THE CUSTOMER’S BREACH OF SECTION 5.2 (PROHIBITED USES), IN NO EVENT SHALL EITHER PARTY’S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE AMOUNT OF FEES PAID BY THE CUSTOMER TO THE COMPANY IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST LOADS, LOST CARRIERS, LOST BUSINESS OPPORTUNITY, LOSS OF GOODWILL, OR LOSS OF DATA, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
THE COMPANY SHALL NOT BE LIABLE FOR ANY ACT, OMISSION, OR DAMAGE CAUSED BY ANY CARRIER, INCLUDING BUT NOT LIMITED TO CARGO LOSS, NON-PERFORMANCE OF AGREED LOADS, FRAUDULENT CARRIER REPRESENTATIONS, OR CARRIER INSURANCE FAILURES.
THE LIMITATIONS IN THIS SECTION 8 ARE A FUNDAMENTAL ELEMENT OF THE BARGAIN BETWEEN THE PARTIES AND APPLY EVEN IF ANY LIMITED REMEDY HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE. THE CUSTOMER ACKNOWLEDGES THAT THE FEES CHARGED BY THE COMPANY REFLECT THESE LIMITATIONS.
The Company will use commercially reasonable efforts to make the Service available 24 hours per day, 7 days per week, except for (a) scheduled maintenance, (b) emergency maintenance, (c) circumstances beyond the Company’s reasonable control, and (d) failures of third-party services on which the Service depends, including Anthropic, OpenAI, Supabase, Replit, Stripe, and Google.
The Company makes no specific uptime warranty, percentage commitment, or service level agreement. The Customer acknowledges that the Service may be unavailable from time to time and that the Customer is responsible for maintaining human operational coverage during such times.
The Company will use reasonable efforts to provide advance notice of scheduled maintenance and timely notification of unscheduled outages, but is not obligated to provide any specific form or timing of notice.
The Customer acknowledges that the Service depends on third-party providers (including those identified in the Privacy Policy) and that failures, changes, or terminations by such providers may affect the Service. The Company is not responsible for such third-party actions.
The Customer agrees to pay the fees applicable to their pricing tier as set forth at signup or in their Customer Account dashboard. Standard pricing for the Service is $300 USD per month, billed monthly in advance, unless a different tier applies (including Founding 5 pricing under Section 11).
For tiers that include active-day pricing, an “Active Day” means any calendar day on which Beth sends at least one email on behalf of the Customer. Active-day fees are billed at the end of each calendar month based on the count of Active Days during that month.
The Customer authorizes the Company to charge the payment method on file (processed by Stripe) for all applicable fees. The Customer is responsible for ensuring the payment method remains valid and for any failed payment fees imposed by financial institutions.
All fees are exclusive of taxes. The Customer is responsible for all applicable sales, use, value-added, and similar taxes, except for taxes based on the Company’s net income.
Except as expressly set forth in Sections 10.6 (14-Day Quality Guarantee) and 11 (Founding 5 Commitments), all fees are non-refundable.
For the first fourteen (14) calendar days following the Customer’s first paid Active Day, if Beth sends a Carrier Communication that the Customer reasonably and in good faith considers materially incorrect, professionally embarrassing, or harmful to the Customer’s brokerage reputation, the Customer may request the 14-Day Quality Guarantee by providing written notice to the Company within that fourteen (14)-day period and identifying the communication at issue.
If the request is timely submitted, the Customer’s exclusive remedy under this guarantee is:
A refund of fees actually paid to the Company for the affected Customer Account during the guarantee period, including any setup fee and Active-Day fees, within thirty (30) days;
Termination of this Agreement for that Customer Account; and
Deletion of the Customer Account and associated Customer Data in accordance with Section 13.4.
This guarantee is available only once per Customer Account. It does not apply to communications or outcomes caused by inaccurate Customer Data, incorrect load details, incorrect Customer Parameters, Customer misuse, Customer-approved language, communications sent while the Service was paused or disabled, third-party outages, or Customer’s failure to monitor, override, or pause Beth. This Section 10.6 states the Company’s entire obligation and the Customer’s exclusive remedy for the 14-Day Quality Guarantee.
Fees not paid when due may, at the Company’s discretion, result in (a) suspension of the Service, (b) imposition of a late fee of 1.5% per month (or the maximum permitted by law, whichever is less), and (c) termination of the Customer Account.
The Company is offering Founding 5 status to the first five (5) Customer Accounts that sign up for the Service and pay the setup fee prior to the close of the Founding 5 cohort. The Company, in its sole discretion, determines when the Founding 5 cohort is closed.
Customers in the Founding 5 cohort pay (a) a one-time setup fee of $50 USD and (b) $10 USD per Active Day, for a period of twelve (12) months from the Customer’s first paid Active Day (“Founding Period”).
Following the Founding Period, Founding 5 Customers transition to a flat-rate fee of $250 USD per month for the lifetime of their continuous, uninterrupted use of the Service (“Founding 5 Locked Rate”). The Founding 5 Locked Rate survives any future increase in the Company’s standard pricing, provided the Customer’s account remains in continuous good standing (no lapse in payment, no termination for cause).
The Founding 5 Locked Rate covers one (1) connected inbox. In the ordinary course, the Founding 5 Locked Rate is the Customer's total monthly fee. If a Founding 5 Customer's usage in a given month is unusually high, such that the Company's direct cost to provide the Service to that Customer exceeds the Founding 5 Locked Rate, the Company may, upon at least thirty (30) days' prior written notice, adjust that month's fee to an amount not greater than the Company's direct cost to serve the Customer. The Company will not apply any such adjustment without first notifying the Customer and providing an opportunity to discuss or discontinue the Service.
For the duration of each Founding 5 Customer’s continuous use of the Service, the Company commits to:
Priority Support: Founding 5 Customer support requests will be triaged ahead of standard-tier requests;
Custom Prompt Tuning: One (1) session, occurring within the first month of the Customer’s use, in which the Company tunes Beth’s voice, escalation rules, and objection handling specifically to the Customer’s brokerage;
Co-Creation Credit: The Customer will be publicly identified as a Founding 5 launch partner in the Company’s product changelog and may opt out of such identification at any time;
Founder Direct Access: During the first 90 days following the Customer’s first paid Active Day, the Customer will have direct text-message access to the Company’s founder for any matter related to the Service.
The Founding 5 Commitments in Sections 11.2 through 11.4 survive (i) the Company’s general price increases, (ii) introduction of new pricing tiers, and (iii) modification of these Terms under Section 17, except to the extent that modifications affirmatively expand Founding 5 benefits or are required by applicable law.
The Founding 5 Commitments do not survive (i) the Customer’s termination of the Service, (ii) the Company’s termination of the Customer for cause under Section 13.2, or (iii) any lapse in the Customer’s account such that the Customer’s use of the Service is not continuous.
The Company retains all right, title, and interest in and to the Service, including all software, models, prompts, dashboards, documentation, trademarks, and improvements. No license to Company intellectual property is granted to the Customer except as expressly set forth in this Agreement.
The Customer grants the Company a non-exclusive, worldwide, royalty-free license to use, process, store, and transmit Customer Data solely as necessary to provide the Service. The Customer retains all right, title, and interest in and to Customer Data.
The Company may collect, use, and retain aggregate and anonymized data derived from the operation of the Service (e.g., response time medians, conversation volumes, intent classification accuracy). Such data shall not identify the Customer, any Carrier, or any specific communication. The Company may use aggregate and anonymized data for analytics, marketing, product improvement, and any other lawful purpose.
If the Customer provides suggestions, ideas, or feedback about the Service (“Feedback”), the Customer grants the Company a perpetual, irrevocable, royalty-free, worldwide license to use such Feedback for any purpose without obligation to the Customer.
This Agreement commences on the date the Customer first accepts these Terms and continues until terminated by either party in accordance with this Section 13.
The Company may terminate this Agreement and the Customer’s access to the Service:
Immediately upon notice for the Customer’s breach of Sections 5 (Acceptable Use), 5.2 (Prohibited Uses), 6 (Carrier Communications), or 10.7 (Late Payment);
Upon thirty (30) days’ notice for any other material breach not cured during the notice period;
Immediately upon notice if the Customer becomes insolvent, files for bankruptcy, or ceases operations; or
Upon ninety (90) days’ notice for any reason or no reason, subject to the Founding 5 Commitments in Section 11 if applicable.
The Customer may terminate this Agreement at any time by (i) providing notice through the dashboard or by email to sam@heybeth.co, and (ii) cancelling any active subscriptions. Termination is effective at the end of the then-current billing period unless the Customer requests immediate termination.
Upon termination or expiration of a Customer Account, the Company may deactivate the Customer Account and may delete, de-identify, archive, or retain Customer Data and Carrier Communications in accordance with the Company’s then-current data retention practices, this Agreement, the Privacy Policy, and applicable law.
The Company is not required to retain or restore Customer Data after termination, except as expressly agreed in writing. The Customer is responsible for exporting or preserving any Customer Data, Carrier Communications, broker records, load records, rate information, audit records, or other materials the Customer needs for its own legal, regulatory, tax, operational, or recordkeeping obligations before termination or account closure.
Notwithstanding any deletion request or termination, the Company may retain information as reasonably necessary for any of the following purposes: (i) billing, accounting, tax, and corporate recordkeeping; (ii) legal compliance, subpoenas, litigation holds, regulatory inquiries, law-enforcement requests, or dispute resolution; (iii) enforcement of this Agreement; (iv) fraud prevention, abuse prevention, security, incident response, and audit logging; (v) backup and disaster-recovery systems until such data is overwritten or deleted through ordinary backup rotation; (vi) Service Improvement Data, aggregate data, anonymized data, and de-identified data permitted under this Agreement and the Privacy Policy; and (vii) any other purpose permitted or required by applicable law.
Customer may request deletion of eligible Customer Data by contacting the Company through the dashboard or support channel. The Company will respond to such requests within the timeframe required by applicable law and may deny, limit, or delay deletion where retention is permitted or required under this Agreement, the Privacy Policy, applicable law, legal process, security obligations, backup procedures, or legitimate business needs described above.
The following sections survive termination: 4.2 (Foundation Model Training and Hey Beth Service Improvement, with respect to data previously processed), 5.1 (warranties as of the time made), 6 (Carrier Communications - for actions taken during the term), 7 (Indemnification), 8 (Limitation of Liability), 12 (Intellectual Property), 13.4 (Data Handling), 13.5 (Survival), 14 (Confidentiality), 15 (Disputes), 16 (Governing Law), and 17 (Miscellaneous).
“Confidential Information” means non-public information disclosed by one party to the other in connection with this Agreement that is identified as confidential or reasonably should be understood to be confidential. Confidential Information of the Customer includes Customer Data, Customer Parameters, and Carrier Communications. Confidential Information of the Company includes the technical architecture of the Service, prompts and configurations used by Beth, financial information, and business plans.
Each party shall (i) use Confidential Information only as necessary to perform under this Agreement, (ii) protect Confidential Information with the same degree of care it uses to protect its own confidential information (but no less than reasonable care), and (iii) not disclose Confidential Information to any third party except subprocessors under written confidentiality obligations consistent with this section.
Confidential Information does not include information that (a) is or becomes publicly available through no breach of this Agreement, (b) was rightfully in the receiving party’s possession prior to disclosure, (c) is rightfully obtained from a third party without confidentiality obligations, or (d) is independently developed without use of Confidential Information.
A party may disclose Confidential Information if required by law, regulation, or legal process, provided that the disclosing party (where legally permitted) gives the other party prompt notice and reasonable cooperation to seek protective relief.
Before initiating any formal dispute, the parties shall attempt in good faith to resolve any dispute through informal discussions for at least thirty (30) days following written notice of the dispute.
Any dispute, claim, or controversy arising out of or relating to this Agreement (including its formation, interpretation, performance, or breach) that is not resolved informally shall be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) in accordance with its Commercial Arbitration Rules. The arbitration shall be conducted by a single arbitrator in Wilmington, Delaware. Judgment on the award may be entered in any court of competent jurisdiction.
EACH PARTY AGREES THAT ANY DISPUTE SHALL BE RESOLVED ON AN INDIVIDUAL BASIS AND NOT AS A CLASS ACTION, CONSOLIDATED ACTION, OR REPRESENTATIVE ACTION. EACH PARTY WAIVES ANY RIGHT TO PARTICIPATE IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.
Notwithstanding Section 15.2, either party may seek injunctive or equitable relief in a court of competent jurisdiction to (a) protect intellectual property rights, (b) enforce confidentiality obligations, or (c) prevent irreparable harm.
This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
The Company may modify these Terms upon thirty (30) days’ notice via email to the Customer’s account email or via prominent notice in the Service dashboard. Continued use of the Service after the notice period constitutes acceptance of the modified Terms. Material modifications that adversely affect the Customer’s rights require the Customer’s affirmative consent, except as required by law.
Founding 5 Commitments under Section 11 may not be modified during the Founding 5 Customer’s continuous use of the Service except to expand benefits or as required by law.
The Customer may not assign this Agreement without the Company’s prior written consent. The Company may assign this Agreement in connection with a merger, acquisition, sale of substantially all assets, or corporate reorganization.
This Agreement (together with the Privacy Policy, any Order Form, and any DPA executed between the parties) constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior agreements, communications, and understandings.
If any provision of this Agreement is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
No waiver of any provision of this Agreement shall be effective unless in writing and signed by the party against whom enforcement is sought. No waiver shall constitute a waiver of any subsequent breach.
Neither party shall be liable for any failure or delay in performance due to events beyond its reasonable control, including acts of God, war, terrorism, riots, pandemics, governmental actions, internet or telecommunications failures, or failures of third-party service providers.
Notices to the Company shall be sent to sam@heybeth.co with a copy to 2521 Stony Creek Road, Lansdale, PA 19446. Notices to the Customer shall be sent to the email address associated with the Customer Account.
The parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, agency, fiduciary, or employment relationship.
This Agreement does not create any third-party beneficiary rights, including for Carriers or any other party.
The Customer agrees that electronic acceptance of this Agreement, including by checking an “I agree” box, clicking an acceptance button, completing account setup, connecting a dedicated email inbox, or using the Service after being presented with these Terms and the Privacy Policy, constitutes the Customer’s legally binding acceptance of this Agreement and consent to the Company’s data practices described in the Privacy Policy.
The Company may maintain records of the Customer’s acceptance, including the accepted document version, timestamp, account email, organization name, IP address, user identifier, and related onboarding acknowledgments. The Customer agrees that such records may be used to demonstrate acceptance, consent, authorization, and account activity.
Questions about these Terms may be directed to: sam@heybeth.co
Last Updated: June 18, 2026 Version: 2.0 — Effective June 18, 2026